Elkay’s Latest Industry-changing Innovation Transforms Kitchen Design at KBIS 2018

OAK BROOK, Ill. (January 10, 2018) 

New sink allows homeowners to change the color and appearance of their sink in minutes without the fuss of a renovation.

Elkay’s newest line of products and concepts to be launched in 2018 and beyond debuted at this year’s Kitchen & Bath Industry Show (KBIS), featuring several brand-new products for ADA-compliant, laundry and outdoor environments in materials including stainless steel, quartz and more.


Elkay® Crosstown® Stainless Steel Farmhouse Sink with Interchangeable Apron Front

A brand new, game- and industry-changing innovation for designers and consumers alike, Elkay’s newest sink, a Crosstown® stainless steel farmhouse sink with interchangeable apron front, takes great design to the next level with a sink that is both timeless in appearance as well as versatile and fashion forward. This new sink blends the worlds of classic stainless steel with nontraditional, modern materials, giving designers and consumers the option to change the apron look, color and material without having to replace or reinstall the sink itself – a true industry first. The interchangeable apron front is available in a carefully curated selection of materials and colors including colored stainless steel and white fireclay to match your everevolving décor.

“Elkay’s newest farmhouse sinks are the first of their kind, featuring nontraditional, modern material apron fronts that are true showstoppers, allowing homeowners to easily switch out the apron to give the kitchen a new look in a matter of minutes without the major expense of a full kitchen remodel,” says Elkay Director of Product Management, Sinks & Faucets, Derek Voigt. “Homeowners love both the design statement of farmhouse sinks partnered with their functionality for everyday tasks, evidenced by their sales increase of more than 300% over the last two years at Elkay.”

The Crosstown stainless steel farmhouse sink with interchangeable apron front as well as a large portfolio of Elkay’s newest products will be launching and available for purchase in 2018.


Other Elkay products debuting at KBIS 2018 include:
  • Elkay Quartz Luxe® Single and Double Bowl Sink in Jubilee and Silvermist with Perfect Drain®: Organic fibers are molded into the Luxe material of the sink base and apron offering extra impact resistance alongside cool-tone hues.
  • Elkay Lustertone Iconix™: The linear design accommodates straight sidewalls and a flat bottom for a sleek look and more usable space in the sink. The sink features a scratch-resistant, luminous finish that stands up to everyday use.

Consumers can learn about all of Elkay’s latest innovations debuting at KBIS at Elkay.com/KBISpressroom and view the entire existing portfolio at Elkay.com. Join the KBIS conversation on social media using #ElkayKBIS18.