Oak Brook, IL – November 2014 – Schuler Cabinetry, an Elkay Companies cabinet brand available exclusively at Lowe’s Home Improvement Stores, has launched a new, multi-step finish called Cappuccino. This finish is available on a variety of wood species, including cherry, knotty alder, oak and quartersawn oak.
“Home décor is trending towards organic materials, natural movement and the presence of texture,” said Lindsay Klebenow, Elkay’s vice president of marketing. “As a fashion-forward brand, Schuler has embraced this trend through the Cappuccino finish, which enhances the graining of the wood.”
Similar to the variations and ‘imperfections’ found in soapstone or copper materials, Cappuccino emulates this kind of distinctiveness. Fluctuations in finish absorption, uniformity and color contrast will be evident across all cabinet components, which is the natural beauty of this unique finish.
“Schuler offers beautiful custom finishes that Lowe’s designers and customers are looking for. The multiple steps in Cappuccino include an ivory stain with a charcoal overlay that is proudly hand applied by Schuler artisans. The result is a warm caramel/gray finish, which can be further enhanced with Burnt Sienna Glaze and antique or legacy distressing to deliver a truly custom finish. Pairing Cappuccino with Cottage White Sheer or one of our classic white paints is an easy way to achieve the rustic luxe look you love,” said Kristi Howard, Elkay product manager.
Consumers do not have to choose between the styles they love and the quality, durability and fit they require. Schuler combines thousands of color choice along with an innovative approach to construction that blends time-honored techniques with modern technology for a cabinet and home that’s just right. Schuler is available exclusively at Lowe’s.
Schuler is a certified participant/brand in the Kitchen Cabinet Manufacturers’ Association (KCMA) Environmental Stewardship program (ESP). The ESP was created with the help of industry partners to provide uniform standards that encourage cabinet manufacturers to put into place policies and practices that benefit the environment and the communities in which they do business.
Schuler cabinets are crafted in Independence, Oregon; Waconia, Minnesota; and Culver, Indiana, for nationwide fulfillment.
Elkay is one of the largest cabinet manufacturers in the United States. As a family-owned company in business since 1920, Elkay has a long-standing history of manufacturing innovative products and delivering excellent customer service.
Elkay is a proud member of numerous key industry associations including the U.S. Green Building Council [USGBC], the American Society of Interior Designers [ASID], the Kitchen Cabinet Manufacturers Association [KCMA] and the National Kitchen & Bath Association [NKBA].
For more information on Schuler Cabinetry, visit www.schulercabinetry.com, or visit the Schuler brand on Facebook, Twitter, Pinterest, YouTube and Houzz. Learn more about Schuler Cabinetry’s other new product offerings.